Our shop has been open a mere 5 days and already we’re seeing wonderfulness all around. The opening party on Friday was a hit!

Busily working on Fall and Winter 2010! LOVING my new space.

Emily Katz and I are sharing an amazing studio/boutique in the 811 Burnside block of SE Portland, across the street from the Doug Fir.  We haven’t quite finished the building out of the boutique but we are working on it!  New curtains, cutting table, artwork, dressing room and rotating gallery shows are all underway.  I can’t wait!

Stop by between 11-6, we’ll most likely be in there creating something rad for you.

I just spent the most amazing Monday afternoon in Laurelhurst Park with my buddies Lisa, Aidan and Zerrin. We laid on a giant green cloth, ate veggie platter and salami, and decided it might be cool to do a photoshoot. Here’s what we came up with. ALL of these pieces are available at paperdollfashion.etsy.com!

Well we’re back from SXSW over in warm Austin Texas.  My musical group Explode Into Colors made a little tour down there and played a bunch of really fun shows.   Also,  we have some great shirts for sale!  You can email me directly or the band: explodingcolor@gmail.com if you’re interested!  I can’t wait for the heat to come to Portland.  SUN SUN SUN.

XOXO
Heather

oh, and we have a blog: explodeintocolors.blogspot.com where we share our adventures.

Recently I got an order from Missy for a See You at the Opening turtle neck. It was a rush job to be finished by an earlier date because Missy was going to be wearing it for her ariel dance performance. How awesome right?! I mean, what fashion designer wouldn’t be stoked to know her piece was going to be flying around in the air admired by onlookers while it’s wear-er would be contorting and gliding on a piece of silk? Well, I was sure happy to receive the links to the video of the performance as well as high quality pics of Missy wearing her new top. Check out the shoes! Limited edition John Fluevogs…

Mad props to Missy for supporting independent fashion and sending photos of herself wearing it!

check out her creations at:

sugarcookie.etsy.com

Paperdoll Fashion is now accepting custom orders! Turn your dream hoodie, top, skirt, dress, jacket, sweater, leggings, cloak into a reality by emailing me your ideas. Let’s work together to build your ideal outfit! My rates are pretty reasonable, custom hoodies range between $100 and $250.

contact me at: heather.treadway@gmail.com

p.s. I also do gift certificates, ask me about them!

Check out these happy campers in their custom made matching Paperdoll Fashion wedding hoodies:

Mirah in a custom Paperdoll Fashion hooded top sold on Etsy.

Triangulator

Guys, you too can wear Paperdoll Fashion. These lovely woven jerseys are available at:

Arkay Workshop -San Francisco

Zebra Club – Seattle

Olio United – Portland

Foundation Garments Inc. – Portland

Sword + Fern – Portland

Buyolympia.com – Online

Or if you prefer something a little more exciting, check out this number worn by Christopher of Hooliganship:

Please don’t hesitate to get in touch with me and my crew about making a sweet custom garment for you!

XOX Happy Winter,

Heather

Guys, there’s going to be a holiday sale extravaganza happening on December 13th.  I’d love to see some friendly faces!  If you can, come out and share in the festivities!

Hey guys! Well, the Fashion Fight Club is back from Vegas unscathed and unbroken.  We had a blast actually. I was interviewed by a Japanese fashion newspaper and a couple of fashion blogs, like this one from M.I.S.S. Also, I’ll be featured in the next edition of Campus 101 as well.  People were really into the Paperdoll Fashion technology used to create sweet clothes.  Weaving, quilting, and futuristic fabrics, it’s what we do here at P.D.F.

Here are some photos to document our time at POOL. Enjoy!

This first one’s what my booth looked like the first day of setting up…pretty sparse, but filled with potential.

Here’s Kenya’s booth. She and Seth are busy getting their stuff together. She was so lucky to have such a good helper!

Over here we’ve got Layer’s Squared…

And the lovely Reif.

Chelsea’s Erhart was a hit! She sold like…50,000 pieces to Japanese buyers! Really!

Here’s us having some fun…

Isaac: Antic

I think he’s wearing an American Apparel top…or at least trying to.

Chelsea: Erhart

woah…

Kenya & Seth: sky&boat

Heather’s booth: Paperdoll Fashion

The view from our little Portland section!

So, I didn’t do any of the Vegas-y things you’re supposed to do when your in the glittery city. But it was definitely interesting. The weather was amazing desert weather, about 105 degrees the whole time, warm nights, and beautiful sunsets. The sounds were different too, lots of chirping cicadas! We were lucky enough to get to stay in an amazing condo thanks to Mr. Spiegel (Kenya’s pop). I think I will do POOL again. It was challenging and worth it. I even saw Jared Leto! He liked my white and suede batwing. Ahh…what a cutie.

Well, until next time. Stay true and thank you for supporting independent fashion!

xoxo

Heather

What does Vegas have to do with fashion?  I’ll tell you.  The POOL Tradeshow!  That has a lot to do with fashion, and is totally involved with Las Vegas Nevada.  How?  Well, Las Vegas is home to many a tradeshow.  For some reason, people love to go there to buy and sell in huge groups at the convention center.  It’s real hot in August, but that’s when this one is scheduled to take place.  It takes place twice a year, once in late August, and again in February.  It’s POOL guys!

So, this  year I have decided to take the plunge.  I bought my ticket and I’m not returning it.  Luckily I’ve got an amazing posse of fellow designers coming with me.  My Fashion Fight Clubbers are coming along and I am so stoked.  We’re borrowing a huge van for 3 of us to ride down in, the others are flying.  Smart.  But boring right?  I’m excited about the idea of a fashion oriented road trip!  We’ll have tons of clothes, hangers, banners, signs, cards, billboards, flags, bags, and computers all piled up in the there to use over that hot late-August weekend.  In honor of our Portland environmentalist spirit, we will be located in the Eco section of Pool.  Most of us use organic fabrics or end-run materials (end-run means when the fabric is being discontinued and therefore basically must be bought up or it will be thrown out) and all of us manufacture in the States.  Some of us even manufacture by ourselves.

They call it POOL, maybe because they want to create an oasis of fashion.  Maybe because it sounds like the place you want to go when it’s hot.  Maybe because it rhymes with cool.  Who knows!?

I hope to see you in Vegas August 25-27.  I’ll be there in my huge 8′X8′ booth, drinking emergen-c and sneaking in some yoga moves when nobody’s looking.

Let the magic commence…

These are available for sale at: www.paperdollfashion.etsy.com and some items are coming soon to Olio United in Portland Oregon.